Precise TV
Ian Pugh is a seasoned finance executive with extensive experience in leadership roles across various organizations. Currently serving as Chief Financial Officer at Precise TV since March 2025, Pugh previously held the same position at Nano Interactive from January 2021 to March 2025. Prior to these roles, Pugh worked as Finance Director for Integral Ad Science, Tipp24 Services Ltd., and Top Right Group, where responsibilities included financial oversight and strategic planning. Pugh began a career in finance at King.com as Group Financial Controller and gained valuable experience as Head of Group Accounting at Informa and Internal Audit Manager at Smith+Nephew. The career started at Arthur Andersen & Co. as Audit Senior. Pugh holds a FCA designation from ICAEW and a degree in Politics and Communications from the University of Liverpool.
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Precise TV
Precise TV is an award-winning HIPAA and COPPA certified contextual video advertising platform offering advanced machine-learning optimization and contextual targeting helping you reach the right audience and align your brand message with relevant and brand suitable contextual targeting on YouTube, Facebook, Instagram, TikTok and Connected TV. Our mission is to help brands share in the moment rather than interrupt it through the development of context aware ad technologies. Starting with YouTube, our machine learning platform analyses millions of videos at granular level. This allows us to map the precise moments to bring people and brands together at scale. Our experience delivers 100% transparent, brand safe advertising that significantly increases engagement, product interest and sales. Precise TV was shortlisted in the Sunday Times Tech Track "Ones to Watch" category in 2019. Founded in 2015, Precise TV has offices in London, Sydney, New York and Sarasota, accredited by FTC COPPA KidSafe, ABC, Jicwebs, IAB Gold Standard & Google Premier Partner.