Scott Hansen

SVP Strategic Sales at Precise TV

Scott Hansen has extensive experience in the digital marketing and advertising industry. Scott has held various roles in multiple companies, demonstrating their expertise in sales, business development, and strategic planning.

From 2007 to 2010, Hansen worked at Specific Media, Inc. as a Regional Sales Manager. In this role, they were responsible for managing sales operations in a specific region.

In 2010, Hansen joined Red Aril as the Vice President of West Coast Sales. Here, they led the sales team and guided network and platform sales for agencies and advertisers.

Hansen then moved to LucidMedia, where they served as the Vice President of West Coast Sales from 2010 to 2012. In this role, they led the West Coast sales team and drove revenue by promoting LucidMedia's advertising platform solution.

Scott joined Videology Group in 2012 as the Director of West Coast Display Sales. Later, they became the Director of Enterprise Solutions. In these roles, they played a crucial role in selling the Kinetic Social Self Service (SaaS) offering and driving partnerships and products for brand direct and agency clients.

In 2014, Hansen moved to Kinetic Social, where they were the SVP of Platform Revenue. Here, they made platform-level decisions and worked on partnerships and products to support clients.

In 2017, Hansen became the Chief Executive Officer of Triton Advertising, a consultative agency. Scott helped clients navigate the digital marketing landscape and maximize ROI.

Scott also served as an Advisor at Storied, a company focused on storytelling, and at Accretive Media, where they worked on sales and business development.

In 2019, Hansen joined the Advisory Board of Improvado, an Automated Marketing Data Pipeline. Scott leveraged their experience to help mitigate reporting efforts and highlight insights for clients.

Finally, in 2020, Hansen joined Precise TV as the SVP Strategic Sales. Scott drove the company's enterprise sales strategy and cultivated new partner acquisitions to maximize ad effectiveness and protect client brands.

Overall, Scott Hansen has a strong background in sales, business development, and strategic planning in the digital marketing and advertising industry.

Scott Hansen attended Los Altos High School from 1989 to 1992 but did not obtain a degree or specialize in any field of study during this time. Scott later attended the University of Arizona from 1992 to 1997, where they earned a Bachelor of Arts degree in Journalism.

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Sarasota, United States

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Precise TV

Precise TV is an award-winning HIPAA and COPPA certified contextual video advertising platform offering advanced machine-learning optimization and contextual targeting helping you reach the right audience and align your brand message with relevant and brand suitable contextual targeting on YouTube, Facebook, Instagram, TikTok and Connected TV. Our mission is to help brands share in the moment rather than interrupt it through the development of context aware ad technologies. Starting with YouTube, our machine learning platform analyses millions of videos at granular level. This allows us to map the precise moments to bring people and brands together at scale. Our experience delivers 100% transparent, brand safe advertising that significantly increases engagement, product interest and sales. Precise TV was shortlisted in the Sunday Times Tech Track "Ones to Watch" category in 2019. Founded in 2015, Precise TV has offices in London, Sydney, New York and Sarasota, accredited by FTC COPPA KidSafe, ABC, Jicwebs, IAB Gold Standard & Google Premier Partner.


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