Xinxin Zhang

Regional Director, Asia Pacific at Preferred by Nature

Xinxin Zhang currently serves as the Asia Pacific Regional Director at Preferred by Nature, a position held since October 2018, focusing on regional representation, partnership development, and market strategy implementation. Previously, Xinxin Zhang was the East Asia Regional Director for Preferred by Nature, managing the China office. Prior experience includes serving as the China Country Representative for Rainforest Alliance from October 2013 to February 2024, promoting sustainable practices across various sectors. Earlier roles include Market Transformation Initiative Senior Officer at WWF and Forest Coordinator at IKEA Group, where Xinxin Zhang led impactful forestry and sustainability projects. Xinxin Zhang's educational background includes multiple master's degrees in forest and conservation studies from prestigious institutions such as The University of Göttingen, Bangor University, and Beijing Forestry University.

Location

Beijing, China

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Preferred by Nature

Preferred by Nature is an international non-profit organisation working to support better land management and business practices that benefit people, nature and the climate. We do this through a unique combination of sustainability certification services, projects supporting awareness raising, and capacity building. For nearly 30 years, we have worked to develop practical solutions to drive positive impacts in production landscapes and supply chains in 100+ countries. We focus on land use, primarily through forest, agriculture and climate impact commodities, and related sectors such as tourism. Instagram: http://instagram.com/preferredbynature Facebook: https://www.facebook.com/preferredbynature/ YouTube: https://www.youtube.com/c/preferredbynature Twitter: https://twitter.com/PreferbyNature TripAdvisor TravelFeed: https://www.tripadvisor.com/Profile/nepcontravel