Prima Assicurazioni
Keith White is a seasoned marketing and product management professional with extensive experience in the insurance, digital transformation, and leisure sectors. Currently serving as the Commercial Manager for UK Sales at Prima since June 2022, Keith leads strategic initiatives to enhance income and retention. Previous roles include Senior Product Manager overseeing underwriting processes and direct acquisition at Prima, and Digital Transformation Product Manager at Hastings Direct, where significant growth was achieved. With a strong background in marketing and SEO consultancy, Keith has held various leadership positions, including Head of Marketing for Dobell and The Stag Company, contributing to substantial business growth. Keith holds a BA Hons in Marketing with Retail Management from the University of Central Lancashire and has further academic qualifications in marketing and sports studies.
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Prima Assicurazioni
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Turn the insurance world on its head making customer interactions more intuitive and immediate for a better user experience: this is the idea behind Prima Assicurazioni. Prima is an insurtech company set up in 2015 which now has over 1 million active customers. In 2018 it recorded the largest ever increase in venture capital in Italy: a 100 million euro agreement entered into with Goldman Sachs and Blackstone. Prima Assicurazioni aim is to become the leading European fintech company. Cutting-edge technology developed in-house, data-driven strategy and an obsessive customer focus are the key concepts guiding the work of each Prima team and which have made it one of the most innovative and soundest insurance companies in Italy and in Europe. Prima exciting journey has only just begun and there is still a very long way to go! If you want to become part of Prima revolution, find out the roles the company is seeking to fill and apply.