Primark
Edmund Marshall is an experienced marketing professional with a strong background in digital and performance marketing. Currently serving as the Performance Marketing Manager at Primark since March 2024, Marshall previously held the position of Digital Marketing Manager at STARK Building Materials UK from June 2021 to March 2024, and at GAME Digital from March 2020 to June 2021. Prior roles at GAME Digital PLC included positions as a Digital Marketing Specialist and Digital Marketing Executive. Marshall's career began at Yell as a Marketing Graduate and Digital Optimisation Executive, following a Marketing Team Leader role at The Knowledge Academy. Edmund completed a Bachelor of Arts in Marketing at the University of Chichester, where a comprehensive curriculum included global marketing, business strategy, and consumer behavior. Marshall also gained early experience as a Ticket Office Agent at Reading Football Club and as a marketing intern with West Sussex County Council, where significant contributions were made to a social media project.
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Primark
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Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.