Primark
Martha-Mae Hughes currently serves as a Social Media Officer at Primark since December 2024, having previously held the position of Social Media Manager at 4TH ARQ. Prior experience includes roles as Assistant Social Media Manager and Social Media Executive at Sculpted by Aimee, and as a Marketing Executive at Seagreen Ltd. Martha-Mae also worked as a Sales & Digital Assistant at Chupi and undertook freelance projects focusing on social media strategy and content creation. Early career experiences include marketing and customer support roles at Fy!, along with sales positions at & Other Stories and Pamela Scott. Skills encompass social media strategy, content creation, influencer marketing, customer support, and e-commerce administration.
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Primark
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Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.