Primavera Sound
Alex Nikolov is the current head of PR at Primavera Sound. Alex has over 8 years of experience in event management and organizing, and has worked with some of the biggest names in the music industry. Alex is also the founder of Loom Festival, one of the most successful independent music festivals in Europe.
Born and raised in Barcelona, Alex has always been involved in the city's vibrant music and nightlife scene. Alex started their career as a teacher in the NewBornAccountManager course at 360º profiles section. After a few years, they co-founded Lexa, a successful events company. Alex then took on the role of head of public relations at Primavera Sound, where they were responsible for communication and content strategy, as well as talent scouting and management.
In recent years, Alex has been focusing on developing new projects in the Barcelona music scene. Alex is the creative director of Abaixadors10 by Lateral Thinking & Primavera Sound, a new hotspot for emerging talent. Alex is also a freelance event organizer, working with some of the city's most popular clubs and venues.
Alex Nikolov attended IED Barcelona from 2013 to 2016, where they studied Business Design with a focus on Communication and General Studies. They were also a part of the "LOOK Magazine" project, and an active student society online. Furthermore, they participated in Service, Behavior, and Experience Design Workshops. From 2007 to 2012, Alex Nikolov attended Language School "Ivan Vazov" where they learned Spanish, Russian, and Bulgarian. Lastly, they also attended Scal Magaluf from 2001 to 2006.
Primavera Sound
Primavera Sound is a Barcelona-based music promotion company that has, since its modest beginnings, developed a strong commitment to music so that spectators from different generations can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, that exude coherence, eclecticism and the love of risk taking and are characterized by its unmistakeable artistic line strongly influenced by rock, pop and the most underground tendencies of dance music. Its festival Primavera Sound, that has taken place in Barcelona since 2001, has consolidated itself as a model reference for urban festivals that is internationally considered as an unmissable musical event. In parallel to this main event, PrimaveraPro has also taken off. An international meeting aimed at professionals from the music industry that in only five years has become an international reference for the independent music industry. Its programme comprises talks, conferences, workshops, showcases, meetings, etc. NOS Primavera Sound is Primavera Sound’s Portuguese counterpart and it has taken place in the city of Porto since 2012. The event has grown with every edition confirming the expansion of the Primavera spirit beyond our borders. Moreover, the indoor festival Primavera Club that takes place every autumn in different venues around Barcelona offers the occasion to discover artists that represent what the organisers see as the immediate future of the music scene. The Barcelona company also organises national and international band tours around Spain and has included in its multidisciplinary proposal the label El Segell del Primavera, that has around 15 artists and bands associated with it and has already released over twenty records, and La Botiga del Primavera Sound, in the historic Born district, in which vinyl lovers can find a choice selection of references as well as books, music DVDs, gadgets, gifts and merchandising.