Primavera Sound
Maite Amat Vendrell is a Barcelona native who has worked in the city's advertising and public relations scene for over six years. After starting their career as an intern, they quickly rose through the ranks at Ogilvy Public Relations and then Tiempo BBDO. In their current role as account director at Primavera Sound, they oversee the creative work for the music festival's advertising campaigns.
Maite has a proven track record of success in both traditional and digital advertising. Maite has experience working on global accounts such as Sony and PepsiCo, as well as with local businesses in Barcelona. Her work on the 2013 Drac Novell International award ceremony helped to raise the profile of the event and attract more attendees.
In their free time, Maite enjoys going to concerts and spending time with their family and friends. Maite is an active member of the Barcelona community and is always looking for ways to give back.
Maite Amat Vendrell holds a Bachelor's degree from Universitat Ramon Llull in the field of Public Relations, Advertising, and Applied Communication. Maite also participated in an exchange program at Hubei University in China.
Primavera Sound
Primavera Sound is a Barcelona-based music promotion company that has, since its modest beginnings, developed a strong commitment to music so that spectators from different generations can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, that exude coherence, eclecticism and the love of risk taking and are characterized by its unmistakeable artistic line strongly influenced by rock, pop and the most underground tendencies of dance music. Its festival Primavera Sound, that has taken place in Barcelona since 2001, has consolidated itself as a model reference for urban festivals that is internationally considered as an unmissable musical event. In parallel to this main event, PrimaveraPro has also taken off. An international meeting aimed at professionals from the music industry that in only five years has become an international reference for the independent music industry. Its programme comprises talks, conferences, workshops, showcases, meetings, etc. NOS Primavera Sound is Primavera Sound’s Portuguese counterpart and it has taken place in the city of Porto since 2012. The event has grown with every edition confirming the expansion of the Primavera spirit beyond our borders. Moreover, the indoor festival Primavera Club that takes place every autumn in different venues around Barcelona offers the occasion to discover artists that represent what the organisers see as the immediate future of the music scene. The Barcelona company also organises national and international band tours around Spain and has included in its multidisciplinary proposal the label El Segell del Primavera, that has around 15 artists and bands associated with it and has already released over twenty records, and La Botiga del Primavera Sound, in the historic Born district, in which vinyl lovers can find a choice selection of references as well as books, music DVDs, gadgets, gifts and merchandising.