Rob Aronoff

Rob Aronoff is a seasoned professional with extensive experience in strategic advisory, business development, and product marketing, currently serving as Managing Director at Pluritas, LLC since February 2002. At Pluritas, Rob focuses on Intellectual Property valuations and transactions. Concurrently, since August 2022, Rob holds the title of Vice President of Strategy and Business Development at Privakey, where responsibilities include repositioning a biometric cybersecurity identity platform. Previous roles include Senior Vice President and Chief Innovation Officer at Underalls, Executive Director at the International IP Commercialization Council - USA Society, and various leadership positions at Brandera, Inc., Eastman Kodak, Sun Microsystems, Coopers & Lybrand, and KPMG. Rob holds an MS (MBA) from MIT Sloan School of Management and dual BA degrees in Economics and Computer Science from Brandeis University.