Alexander Krauter

Product Strategy Manager at proALPHA

Alexander Krauter has extensive experience in product strategy and management, currently serving as Product Strategy Manager and Product Manager at proALPHA since March 2019. Prior to this role, Alexander worked at Accenture from July 2011 to February 2019, holding positions as Associate Manager - CRM & TPM for Accenture CAS on Salesforce and Business Consultant - Customer Relationship Management CAS. Earlier experience includes serving as Area Sales Manager at RRC power solutions GmbH from January 2008 to June 2011. Alexander Krauter holds a Diplom-Betriebswirt (FH) in Mittelstandsökonomie from Hochschule Kaiserslautern, completed in 2007.

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Kaiserslautern, Germany

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proALPHA

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For around three decades, proALPHA has been the digital sparring partner for small and medium-sized businesses at 49 locations around the globe. The powerful ERP core and add-on solutions from proALPHA and its partners form the digital backbone of their entire value chain of more than 7,700 customers from the manufacturing industry, wholesale and other sectors, ensuring intelligent interconnection and efficient control of all business-critical systems and core processes. In increasingly competitive markets, the optimal integration of up and downstream processes is a crucial factor, and the software solutions of the proALPHA Group and its 181 partners support customers in precisely the areas that are of central relevance to their business. From data analysis and artificial intelligence to procurement, financial performance management, security, quality, production or time management, the more than 1,700 people who work for proALPHA have a very clear mission and commitment: to develop a digital solution platform that gives SMBs the competitive edge they need to master the constant process of transformation and change.