Irene Chan

Irene Chan is an accomplished marketing professional with extensive experience in brand and product marketing across the gaming and entertainment industries. Serving as the Director and Head of Brand & Product Marketing at ProbablyMonsters from August 2022 to February 2024, Irene oversaw branding and marketing for all teams and titles while establishing standardized processes. Prior roles include Senior Manager of Product Marketing at Omelet, where Irene contributed to the growth of the Cheat Code gaming division, and Brand Marketing Manager at The Pokémon Company International, leading the 25th anniversary campaign. Additional experience encompasses brand marketing roles at Ticketmaster and Warner Bros. Entertainment. Irene holds a Bachelor of Science in Business Administration with a focus on Marketing from the Questrom School of Business at Boston University.