Probe CX
Karla Natividad is currently the Head of Branding and Sourcing at Probe CX since January 2024. With a background in marketing and digital media, Karla has held various managerial positions in companies like Sutherland, Concentrix, and The Discount Depot and Outlet Store. Karla is skilled in developing online and social media strategies, creating content, and directing talent acquisition campaigns. Karla has a degree in Graphic Design from First Academy of Computer Arts and has a strong educational background from University of Santo Tomas and St. Paul College of Pasig.
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Probe CX
At Probe CX, we help our clients become modern digital organisations. With a dedicated team of 19,000-plus staff across five countries, including the Australia, New Zealand, the Philippines, United States and India, we create blueprints for delivering exceptional CX. We combine the latest technology with people, process and data, and provide businesses with complete end-to-end service for customer operations. In a world that has never been more competitive, Probe CX creates innovative, contemporary digital solutions with a human touch to help unlock trapped value and establish a foundation for service-led value creation that is socially responsible and sustainable. Having worked with clients across various industries, ranging from household names to ambitious start-ups, Probe CX is committed to helping organisations create environments for digitally-enabled CX to thrive.