Martha Lucia Balceros Martin

Martha Lucia Balceros Martin has extensive experience in the pharmaceutical industry, currently serving as Directora de Salud y Farmacoeconomia and Directora de Mercadeo at Procaps since June 2018. Previously, Martha spent two decades at MSD from January 1997 to December 2017, holding various leadership roles including Gerente Nacional de Ventas Hospitalarias, where responsibility included the promotion and sales of hospital line antibiotics and antifungals. In addition, Martha was Gerente de Entrenamiento, focusing on developing training strategies across multiple therapeutic areas, and Gerente de Producto, where the focus was on market strategy for products such as Singulair and Zenhale. Earlier roles included Gerente de Ventas for diverse therapeutic lines and Representante de Ventas, emphasizing effective client engagement. Martha holds a Master's degree in Administration and Management from Universidad de La Salle and a Bachelor's degree in Nursing from Pontificia Universidad Javeriana.