Procom Middle East
Tarek Harfouch is a seasoned sales and management professional with extensive experience in technical sales and business operations. Currently serving as Technical Sales Manager at Procom Middle East since September 2019, Tarek has a strong background in client relations, sales strategy, and market expansion. Previously, as Sales Manager at Prolites, Tarek focused on high-tech audio and lighting solutions while effectively managing client portfolios and negotiating deals. Tarek also co-founded and managed Burger Bites, overseeing operations, marketing, and a successful online presence that led to substantial growth. Earlier roles include Sales Executive at TAMO Group, where Tarek excelled in lead generation and product launches. Tarek holds a Bachelor of Business Administration from Notre Dame University - Louaize.
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Procom Middle East
Procom Middle East is a professional audio, lighting, video, rigging, and stage technology equipment supplier based in the UAE with offices in Dubai and Beirut. The company represents a portfolio of brands in the Middle East: Avolites, Eurotruss, Pangolin, K-array, DAS Audio, Chain Master, Madrix, Cyclops Lighting, Adamson, Power Distros, and Unity Lasers, among others. In addition to distribution, the company offers project support services from design to commissioning, and after-sales support on-site and in its in-house service center in Dubai. Procom is committed to staying at the forefront of entertainment technologies and to offering clients product and project support. For that, Procom has established a training center.