Procter & Gamble
Amanda Burgbacher is a seasoned professional with over 14 years of experience at Procter & Gamble, currently serving as a Consumer & Product Insights Senior Scientist for Personal Care. Amanda has led product design and innovation initiatives across various brands, including Native and Old Spice, by developing cross-functional learning plans and utilizing advanced DIY tools for consumer insights. Amanda's expertise encompasses qualitative and quantitative research to inform technical product development and optimize consumer acceptance. Prior experience includes internships at Procter & Gamble and Anheuser-Busch, focusing on product development and operational improvements. Amanda holds a Bachelor of Science in Chemistry from the University of Florida.
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Procter & Gamble
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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.