Francesco Crivellari

Brand Director - Home Care UK & Ireland at Procter & Gamble

Francesco Crivellari is a seasoned brand and business strategist with extensive experience in the consumer goods and venture capital sectors. As Brand Director for Home Care in the UK and Ireland at Procter & Gamble since December 2012, Francesco manages the Fairy, Febreze, Flash, and Viakal brands. Previous roles at Procter & Gamble include Brand Director for P&G Professional Europe and Brand Manager for Air Care Europe. Francesco co-founded Oak-V, focusing on leveraging advanced technologies for sustainable development, and held various business development and consulting roles at Oak-3D Visualization and EBAMed. Earlier career highlights include positions with Nova Founders Capital and Rocket Internet SE, leading operations at online retail ventures. Francesco holds multiple degrees, including a Master of Science in International Management from CEMS and a Master of Science in Business Administration from Università Bocconi.

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Geneva, Switzerland

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.