Jasmine Xu

President, Greater China at Procter & Gamble

Jasmine Xu leads P&G China’s Go-to-Market organization, as well as Brand Operations and Brand Function for Greater China, effective April 1, 2021. Born in Jiangsu Province, Jasmine is P&G’s first native Chinese president, representing a proud milestone for P&G and Greater China. Jasmine is among P&G’s best and brightest when it comes to understanding the Chinese market and consumers—and has an excellent track record of delivering outstanding business and organization results. She recently led China’s eCommerce and i-OMNI retail business, achieving record growth spanning all categories. Aside from her high-profile digital marketing credentials, Jasmine has had rich category experiences across China, Japan, Korea, Australia, ASEAN, and India.. Jasmine is recognized as an engaging, visionary, and highly respected leader—able to operationalize big ideas and pull them through with strategic execution.

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.