Procter & Gamble
Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization and Analytics and Insights group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights—and transform them into actionable outputs that drive growth of P&G’s global product portfolio. Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of our ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.
Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming. He has worked across many geographies including India, China, Singapore and the U.S.
Kirti serves as executive sponsor of the Young William Cooper Procter Society, an organization of newer employees whom, in the spirit of P&G's second President and community philanthropist, volunteer in local communities, develop relationships with peers, and hone leadership skills. Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.
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Procter & Gamble
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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.