Luis Balladares

Brand Director - North America Personal Health Care - Vicks Vapo at Procter & Gamble

Luis Balladares is an experienced marketing professional currently serving as Brand Director for North America Personal Health Care at Procter & Gamble, a position held since January 2012. With a comprehensive background in brand management, Luis has successfully led initiatives for various healthcare brands such as Metamucil Fiber and Align Probiotics. Prior roles include Assistant Project Engineer at Turner Construction and Engineering Intern at Florida Power & Light. Luis holds a Master of Business Administration in Marketing from Northwestern University - Kellogg School of Management and a Bachelor of Science in Civil Engineering from Georgia Institute of Technology, along with a high school diploma in Oceanic and Atmospheric Sciences from MAST Academy.

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Cincinnati, United States

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.