Redge Abueva

Vice President Global Fabric Enhancers and Downy/ Lenor Brand Franchise Leader at Procter & Gamble

Redge Abueva is a seasoned marketing professional with extensive experience at Procter & Gamble, currently serving as Vice President of Global Fabric Enhancers and Downy/Lenor Brand Franchise Leader since November 2013. Prior roles at Procter & Gamble include Brand Director and Associate Brand Director, overseeing both Global Fabric Care and Fabric Enhancers. Redge began a career in brand management at Procter & Gamble in 2005, serving as a Regional Brand Manager for Dish Care and later for Fabric Enhancers. Redge holds a Master of Business Administration degree from the University of the Philippines, completed between 1997 and 1999.

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Cincinnati, United States

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.