Virginia Asuncion

Brand Director, North America Vicks NyQuil, DayQuil, & Sinex at Procter & Gamble

Virginia Asuncion is a seasoned brand and operations leader with extensive experience at Procter & Gamble, having served as Brand Director for various renowned products including Vicks NyQuil, DayQuil, Pepto Bismol, and Prilosec OTC since July 2012. Virginia has also held key roles in global brand management and innovation, particularly for Tampax, where leadership spanned from Senior Assistant Brand Manager to Brand Manager. Prior to Procter & Gamble, Virginia contributed to General Mills as a Continuous Improvement Leader and Training Manager, focusing on enhancing productivity and employee development. Educational qualifications include a Bachelor's Degree in Chemical Engineering from the University of Virginia and an MBA from UNC Kenan-Flagler Business School, supplemented by studies at SDA Bocconi and Villanova University.

Location

Cincinnati, United States

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.