Rebecca Lay

Rebecca Lay currently serves as a Customer Marketing Manager for GTM & Lifecycle Marketing at Prodigy Education since March 2025. Prior to this, Rebecca held multiple roles at 7shifts, including Customer Marketing Manager focused on Engagement, Advocacy & Core Expansion, and also on Pay Expansion & Retention at Loblaw Digital, where Rebecca led growth and lifecycle marketing strategy for PC Express. Earlier experiences include positions as an Associate Brand Manager and Assistant Brand Manager at Henkel, as well as an internship at CIBC as a Digital Marketing Analyst. Rebecca holds an Honours Bachelor of Business Administration from the Lazaridis School of Business & Economics at Wilfrid Laurier University and a Certificate in Growth Marketing from Growclass.