Shikha Singh

Shikha Singh is an accomplished marketing professional with extensive experience in paid acquisition and digital marketing strategies. Currently serving as Associate Director of Paid Acquisition at Prodigy Education, Shikha previously held key roles including Marketing Manager for Acquisition & Growth at HSBC, where a strategic approach contributed significantly to customer acquisition and optimization of marketing efforts. Noteworthy prior experience includes leadership positions at Edelweiss Broking Ltd., where innovations in digital acquisition led to substantial growth and decreased costs, and at IIFL, where successful media campaigns resulted in significant gains in revenue. Shikha's career also includes formative roles at IDBI Capital Markets, Kotak Securities, and Man Financial Sify India, complemented by a Bachelor of Commerce degree from Sydenham College.