Joel P.

Produkt is a Montreal-based collective of creators, dreamers, and cultural architects who believe in the power of experience. For over two decades, we’ve brought ideas to life through immersive events, branded worlds, and original creative platforms that move people and spark connection. From reimagining iconic venues to launching standout activations, we partner with artists, innovators, and global brands to craft experiences rooted in emotion, guided by precision, and elevated by purpose. Our portfolio includes New City Gas, Bazart, Produktworld, Karnaval, DSTRKT, Lumen, Bal en Blanc, and the 0x Society NFT Gallery. Through event design, production, brand building, hospitality, and strategic partnerships, we continue to shape culture—one unforgettable moment at a time. Whether it’s transforming a heritage building into an iconic music venue, NFT gallery and concept restaurant, or amplifying artists and producing sell-out global tours, we’re here to create and elevate ideas we believe in. Produkt's portfolio of properties and brands include New City Gas, Bazart, Bal en Blanc, Produktworld, Karnavale, Lumen, and the 0x NFT Gallery. We exist to create moments of magic.