Matthew Vezzani

For nearly a decade, Prodx has helped top 15 grocery retailers turn messy product catalogs into clean, standardized, experience-ready data. Our platform was built inside some of the most advanced grocery environments—where precision matters, scale is massive, and innovation is constant. The result? A battle-tested product data layer that powers personalized search, targeted merchandising, smart substitutions, and retail media experiences out of the box. We've enabled everything from catalog-wide variation logic to the industry’s first cost-per-conversion sponsored product model. Today, we’re making that same data infrastructure available to every retailer and brand—without requiring a massive team or multi-year roadmap. With Prodx, your product data becomes an asset, not a liability—fueling better shopper experiences and unlocking new revenue opportunities from day one.