Programmads
Andrea Hobson is a seasoned professional in the field of programmatic advertising and marketing, currently serving as a Senior Programmatic Consultant at PROGRAMMADS since December 2022. Prior experience includes roles at Mayoral Moda Infantil as Programmatic & Ad Ops, and Dentsu as a Branding & Programmatic Executive. Andrea began a career in media planning with positions at Carat and Amplifi UK, where responsibilities included account management and AV planning. Earlier experience encompasses a brief tenure as an Assistant Planner at reci.pe and a role in the planning and account management team at TBWA\Media Arts Lab. Additionally, Andrea created business strategies at MECENARTE and hosted a weekly radio program at EMA. Andrea holds a degree in Marketing and Market Research from Universidad de Granada, earned between 2011 and 2015.
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.