Programmads
Gaetan Godart is a seasoned professional in digital marketing and advertising, serving as the Founder and Managing Director of PROGRAMMADS since August 2015 and Managing Director at AdSecura since July 2024. Gaetan has extensive teaching experience, being a Lecturer in Programmatic Marketing & Advertising Technologies at Solvay Brussels School of Economics and Management since January 2018, as well as holding lecturer positions in Digital Marketing at IHECS and other institutions. Prior to current roles, Gaetan worked as a Partner and Client Service Director at blue2purple, managing significant SEM campaigns and leading account management teams. Educational credentials include an Executive Master in Management from Solvay Brussels School and a Master in Marketing & Advertising from IHECS.
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.