Programmads
Gregoire de Neve is a seasoned financial executive, currently serving as Group COO and Group CFO at Virtuology, along with multiple board member roles across various companies within the Virtuology group, including maastery, Virtuology Academy, eTAIL agency, blue2purple, Smartelia, BroadKat, Mobilosoft, and PROGRAMMADS. With a rich educational background in financial management and business administration from institutions such as Vlerick Business School and Louvain School of Management, Gregoire has solidified expertise in financial leadership since September 2017. Previously, Gregoire held a CFO position at Lily.mg until August 2019, emphasizing a strong commitment to driving organizational financial health and strategic growth.
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.