Programmads
Patrick Kohnen is a seasoned technology professional with extensive experience in various technical roles. Currently serving as Chief Technology Officer at AdSecura since July 2024, Kohnen has also held multiple leadership positions at PROGRAMMADS since April 2018, including Head of Technical Operations and Senior GMP Expert. Previous experience includes a tenure at blue2purple from January 2012 to May 2018, where Kohnen worked as a Webmetrics Expert and Account Analyst, among other roles. Early career development included a student position at Klinik St. Joseph St. Vith in July 2011. Patrick Kohnen's educational background includes studies at Haute Ecole Lucia de Brouckere (2009 - 2012) and ULB (2007 - 2009).
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.