Programmads
Sophie Sior currently serves as Head of Media and previously held the role of Senior Programmatic Consultant at PROGRAMMADS since October 2018, focusing on client management, market knowledge, and operations within the media landscape. Sophie's expertise includes working with various adtech tools such as DV360 and Amazon DSP and has a track record of establishing client relationships, negotiating deals, and managing programmatic activities. Other notable positions include Programmatic Expert at Ligatus, Programmatic Campaign Manager at AdUX Belgium, and Junior Marketing, Press & Public Relations Manager at CentralApp. Sophie holds a Master's degree in Corporate Communication and Marketing and a Bachelor's degree in Communication and Media Studies from Université libre de Bruxelles.
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.