Programmatic Mechanics
Brendan Dahlgren has a diverse work experience spanning various roles and companies. Their most recent position is as the VP of Business Intelligence at Programmatic Mechanics, a position they have held since April 2021. Prior to this, they worked at MiQ, where they served as a Trading Manager for the Mid Atlantic region from January 2020 to April 2021. Brendan also held roles as a Senior Trader from November 2018 to December 2019, and as a Trader from September 2017 to November 2018 at MiQ. Before joining MiQ, Brendan worked at Programmatic Mechanics as a Trading Lead from July 2015 to August 2017, and as a Media Trader from July 2014 to July 2015. Brendan started their career as an Engineering Intern at Varick Media Management from June 2013 to February 2014, and as a Web Developer Intern at One Pica, Inc. from June 2012 to December 2012.
Brendan Dahlgren attended Union College from 2010 to 2014 and obtained a Bachelor of Science degree in Computer Engineering.
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Programmatic Mechanics
Programmatic Mechanics’ (Prog Mechs) core offering is a Managed Services product sitting across all major advertising technology platforms and marketplaces. We procure and optimize space in all available digital channels. Prog Mechs is different because of our complete and transparent openness to costs, delivery, data ownership and fraud protection. Prog Mechs combines proprietary learning algorithm PONTIAC and all major Demand Side Platforms to take on the established ad tech companies. Our mission is to provide the highest quality and most effective managed-service buying solution to advertisers. Some would call Prog Mechs a ‘meta-DSP.’ Most of our clients are advertisers looking to improve their performance across display, video, mobile and social channels, ranging from Fortune 500 companies who contract with us directly to mid-sized businesses and local agencies. They all use Prog Mechs as their core programmatic vendor and advisor to execute their digital strategy. The team is passionate, flexible and responsive. We are a scrappy group of engineers, marketers, traders, and pop culture junkies that came together in 2014 to realize the true potential of programmatic advertising. In creating successful campaigns, we use a multi-pronged approach to leverage highly skilled media traders working inside a DSP and best in-class technology. Add to this, best in industry process for compensation, reporting, algorithmic development, and fee structure, it makes all the difference between good execution and outrageously great outcomes.