Aleks Boric

Business Development Manager - Europe And North America at Protect Group

Aleks Boric is a Business Development Manager at Protect Group, focusing on the Nordics, Baltics, Serbia, and Croatia since February 2023. Previously, Aleks held the position of Business Development Executive at COPTRZ from September 2021 to February 2023 and worked at B&Q as a Warehouse Coordinator and Building Customer Advisor between May 2019 and August 2021. Earlier experience includes a role as a Junior Buyer at McColl's Retail Group from April 2016 to May 2018. Aleks holds a degree in Business Management and Finance from the University of Lincoln, completed between 2018 and 2021.

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Leeds, United Kingdom

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Protect Group

Protect is a global leader in the design, implementation and administration of life assistance services. We create sector specific programs that support businesses in improving the experience of their end users. Where sectors have a need for complimentary services to their core proposition, we partner to provide them in their name as the appointed administrator. Our involvement delivers real commercial advantage through membership programs which benefit their own customers or users. Protect programs all share a number of characteristics, they must: enhance the user experience, provide user confidence, be commercially beneficial to the member and their users, be digitally distributed and have global potential. An innovative end to end digital platform that integrates seamlessly through APIs into members’ own platforms, enables us to deliver an enhanced user experience in their name as their administrator. It is the practice of Protect that we have our own insurance policies through a panel of reputable insurance providers. We operate programs in the Event, Travel, Participation, Sport, Leisure, Accommodation and Transportation sectors.