Paula Avellana

Paula Avellana is a seasoned marketing professional with extensive experience in influencer marketing and brand communications. Currently serving as a Marketing Campaign Manager at Proxify since February 2023, Paula previously held the position of Marketing Commerce Coordinator at Daniel Wellington, where responsibilities included executing influencer strategies across multiple European markets. As a co-founder of sheethappens.se, Paula successfully launched the first Korean sheet masks e-commerce in the Nordics, managed social media, and collaborated with various influencers and beauty brands. Prior roles also include Brand Experience Manager at Sniph and Preschool Assistant Teacher at Planet Kids Nursery School. Paula's entrepreneurial spirit was evident early on as co-founder of FHU Kaszynska Paula, renting business parcels in Poland. Educational background includes studies at Södertörn University and Uniwersytet im. Adama Mickiewicza w Poznaniu.