Perrine Bichet

Perrine Bichet serves as the Pickx Tribe Lead and VP of Content at Proximus since January 2022, overseeing a multi-disciplinary team of 350 colleagues in the development and management of content across various platforms. Additionally, Perrine has been the Managing Director of Proximus Media House since August 2019, managing premium pay TV channels and the production of sports and eSports competitions. Previously, Perrine held positions at Proximus that involved content management and editorial oversight, as well as strategic content experience transformation. Prior professional experience includes key roles at Canal+, Warner Bros. Entertainment, and other media companies, with significant contributions to digital platforms, content acquisitions, and strategic management. Perrine holds a Master's degree in Marketing and Communication from ESCP Business School and an engineering degree in Agronomy and Phytotechnology from ENSAIA.