Pru Life UK
Paul B is an accomplished marketing and technology professional with extensive experience in digital distribution and marketing strategies. Currently serving as Vice President of Digital and Marketing Technology at Pru Life UK since September 2020, Paul B has successfully closed the protection gap for over 300,000 Filipinos and improved return on advertising spend by 40% through innovative campaigns and technology optimization. Prior to this, Paul B was the Director and Head of Marketing at Cashalo, where the brand was launched, reaching over 2 million users in less than a year while significantly reducing customer acquisition costs. Earlier roles include Business Development Manager at Voyager Innovations, Manager at Bank of the Philippine Islands, and Associate Digital Manager at Zenith Optimedia, amassing a diverse skill set in adtech, digital marketing, and client servicing. Paul B holds a BS in Statistics and is currently pursuing a Master of Science in Finance from the University of the Philippines.
This person is not in any teams
This person is not in any offices
Pru Life UK
With 26 years of operations in the Philippines, we have the largest agency force of more than 39,000 licensed financial advisers ready to listen, understand and deliver. We are an innovative force in the life insurance industry who pioneered investment-linked or unit-linked insurance in the Philippines in 2002. Our commitment is to provide accessible and affordable health and wealth protection solutions to Filipinos. We continue to be one of the leading insurers in the country, ranking first in terms of Total Renewal Premium Income from Variable Life Insurance Products and in terms of New Business Annual Premium Equivalent as of Q1 2023, according to the Insurance Commission. For two consecutive years, we have been awarded as the International Life Insurer of the Year for the Philippines. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc., (a company whose principal place of business is in the United States of America), Prudential Assurance Company Limited (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Visit www.prulifeuk.com.ph/en/contact-us/ for the PRU Customer Assistance Team’s contact information & complete list of our branches. The PRU Customer Assistance team processes customer concerns based on applicable timelines provided by the law. Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. Visit www.insurance.gov.ph/contact-us/ for the Insurance Commission’s complete contact information and list of offices nationwide.