Public Relations Society of America (PRSA)
Richard Spector has had work experience in the field of corporate development and industry partnerships at the Public Relations Society of America. In this role, they successfully partnered with universities to attract potential students, resulting in increased inquiries. Richard also achieved the top search ranking for PRSA on Google by implementing a specific keyword inventory analysis.
Prior to their role at PRSA, Richard worked as the Manager of Research at The Direct Marketing Association. During their tenure, they developed and executed the first Response Rate Report, which generated $300,000 in sales. Richard also modernized survey methods by transitioning from mailing surveys to online programming tabulation and survey software. Additionally, they collaborated with the Catalog Council segment and Catalog Age to create and update the State of the Catalog Industry Benchmark Report.
Richard Spector completed their Bachelor of Arts degree in Psychology at Queens College from 1980 to 1983. Richard then pursued a Master of Arts degree in Social Research at the same institution from 1983 to 1985. Prior to their undergraduate studies, Richard attended Performing Arts from 1977 to 1980, where they focused on English and Music.
Public Relations Society of America (PRSA)
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The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.