Publicis Canada
Kaushiki Mazumdar is a seasoned marketing professional with extensive experience in customer relationship management and digital marketing. Currently serving as a Senior CRM Strategist at Publicis Canada, Kaushiki specializes in analyzing customer data, mapping experiences, and developing actionable marketing strategies for customer winback and retention. Previous roles include Paid Social Marketing Specialist at Sobeys, where a 20% month-over-month customer acquisition uplift was achieved, and positions at Loom Analytics and LinkedIn focused on content development, lead generation, and stakeholder management. Kaushiki holds an MBA in Marketing from Alliance University and a certification in Digital Marketing from IAMAI.
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Publicis Canada
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Publicis Canada is a full-service agency, part of Publicis Groupe SA, one of the world’s leading communications groups with over 78,000 employees globally. Publicis Worldwide NA: Publicis Worldwide NA is a regional operation of the largest global network within Publicis Groupe. In North America, Publicis Worldwide has offices in Toronto, Montreal, Dallas, Seattle, San Francisco, Indianapolis, Boise, Calgary, Windsor and New York, their largest office in the region with 700+ employees. NA clients include P&G, Citi, T-Mobile, Cadillac, AFLAC, Chrysler (Canada), Wendy's, L'Oreal, Nestle, Home Depot (Canada), Abbott, UBS, West Jet and Pfizer, among others. Mission: We are a growth company. Using the alchemy of intelligence, creativity & technology we create brand attraction, desire and transaction. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. "Lead the Change" is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work. Change that helps them to redefine the landscape and forge ahead of the competition. Change that lets them become part of the public consciousness, and create a movement of passionate advocates. Publicis Worldwide: Publicis Worldwide is a global creative agency, with 88 years experience providing change leadership for its clients. With over 12,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS. Publicis Worldwide is a part of Publicis Groupe.