Publicis Collective
Dan Parks serves as the Senior Vice President and Global Lead of Analytics, Data Sciences, and Business Intelligence at Publicis Collective since October 2018, where significant accomplishments include building a specialized global department and directing analytics strategies for clients with substantial media investments. Prior experience at Performics from February 2009 to September 2018 involved various leadership roles in analytics and technology, contributing to agency growth and enhancing clients' analytical capabilities. An earlier tenure at Google as a Finance, Business Analyst involved supporting the divestiture of Performics and developing strategic planning models. Dan Parks began a career at DoubleClick Performics, where fundamental operational tools and CRM migrations were implemented. Dan Parks holds a degree from Wheaton College, completed in 2005.
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Publicis Collective
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We live at the intersection of media, technology, digital, creative, CRM, and analytics. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients.