Eb Cho

Svp, Head Of Audience Science at Publicis Collective

EB Cho currently serves as SVP, Head of Audience Science at Publicis Collective since December 2023, following a tenure as Vice President of Analytics at Wunderman Thompson Health from August 2022 to December 2023. Previously, EB held the position of Director of Analytics at Havas Media Network and also at IPG Health, where responsibilities included directorial and associate roles in analytics. Prior experience includes a managerial role in Data Strategy & Analytics at Saatchi & Saatchi Wellness and an analyst position in Strategy, Insights & Planning at ZS. EB Cho holds a Bachelor of Arts in Economics from Cornell University.

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Publicis Collective

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We live at the intersection of media, technology, digital, creative, CRM, and analytics. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients.