Publicis Collective
Kim Heffel is an experienced professional in the field of research and media, currently serving as SVP Director of Research at Publicis Collective since November 2019. Prior to this role, Kim held various positions at Carat USA from March 2012 to October 2019, culminating in the role of Director of Consumer Insights and Research. Kim's earlier experience includes positions at Starcom MediaVest Group, GM Planworks, and PHD, where responsibilities involved managing media strategies, consumer insights, and advertising plans for automotive clients. Kim Heffel earned a Bachelor of Business Administration in Marketing and Spanish from Western Michigan University's Haworth College of Business between 1995 and 1999.
Publicis Collective
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We live at the intersection of media, technology, digital, creative, CRM, and analytics. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients.