Dur E Sameen Aamir

Dur E Sameen Aamir is an accomplished Performance Manager at Publicis Groupe, specializing in cross-channel strategy, campaign optimization, and client relations since March 2023. Concurrently, Aamir serves as a Trainer in Digital Media Buying & Planning at Brainchild Communications Pakistan. Aamir's previous experience includes key roles at Starcom, CarFirst, and RG Blue Communications, where responsibilities encompassed digital media planning, campaign management, and performance analytics. Aamir demonstrated significant achievements in reducing customer acquisition costs and driving reach across digital channels. Aamir holds a Bachelor’s Degree in Business Administration from the Institute of Business Administration and has a solid foundation in the field through diverse internships and experiences starting from a project trainee role at EFU Life Assurance Ltd. to serving as a marketing intern at Sanofi.