Madelene Hammarstedt

Madelene Hammarstedt is a skilled digital planner currently employed at Publicis Groupe since January 2022. With prior experience as a senior programmatic planner at Matterkind from April 2019 to January 2022, Madelene was responsible for digital and programmatic media planning, budget management, and client communication. Additional roles include programmatic planner and specialist at IAB Sverige, where involvement in a programmatic task force aimed to advance the programmatic industry in Sweden. Madelene has also held positions as demand operation manager at smartclip and intern videoproducer at Spoon Agency, along with roles as a producer at Pågen and assistant producer for several production companies. Educational qualifications include a degree in TV production and project management from Medieinstitutet and studies at the University of Gothenburg.