Briana Friel

Briana Friel (Pascarelli) is an experienced professional in consumer insights and research, currently serving as Consumer Insights Senior Project Manager at Publix Super Markets since February 2022. Prior to this role, Briana worked at MarketCast in various capacities, including Manager of Brand & Events Analytics. Experience also includes research analyst positions at Northwell Health, where Briana facilitated focus groups and collaborated on healthcare-related research projects. Briana’s educational background includes a Ph.D. in Applied Organizational Psychology and a Master's in Industrial/Organizational Psychology from Hofstra University, as well as a Bachelor's degree in Psychology from Seton Hall University. Additional early career experiences include social media and research internships across multiple organizations.