Berta Beltran Argente

Berta Beltran Argente is a skilled professional with extensive experience in product development and marketing. Currently serving as a Product Development Coordinator at Puig since August 2021, Berta coordinates teams involved in all stages of the new product development process while managing the Perfume and Home Care category for Carolina Herrera and Lifestyle. Prior experience includes a role as a Stagiaire at Danone in early 2021, focusing on sales and market trends analysis and collaborating with the Trade Marketing team. Berta also worked as a Community Manager at NOU ONZE, where a new brand identity was developed, and a Marketing Plan for social channels was created. Earlier experience includes an internship as an Account Executive Intern at Dilobonito, where public relations activities and press relations were managed. Berta has pursued relevant education, including online short courses in Fashion Marketing and Luxury Fashion Marketing from the University of the Arts London, and an exchange program in Business Administration at MCI | The Entrepreneurial School®.