Hugo García

Hugo García, MMK, currently serves as Regional Category Manager at Puma Energy, focusing on range review analysis and category planning for Non-Food categories. As Partner Director at HGM Consultancy, Hugo provides advice on packaging and e-commerce strategy in Cuba and Panama. Previously, Hugo held various roles at Mars, including Field Sales Development Manager for Central America, where coordination of a regional sales team led to significant execution improvements. Additional experience includes senior marketing positions at Beiersdorf, Unilever, and Cadbury, with a strong background in category management, brand strategy, and sales development across Central America. Hugo's academic credentials include a Master of Marketing and a Diploma in Marketing Education.