Bernhard Krempl

Bernhard Krempl has extensive experience in sales and merchandising within the sports and fashion industries, currently serving as Director Sales Strategic Accounts & Pure Player at PUMA Group since August 2011. Krempl is responsible for managing key brand accounts in Central Europe, leading a team of 17 individuals, and overseeing P&L responsibilities while driving the Sportstyle strategy. Previous roles include significant positions at PUMA Group focusing on Strategic Pure Player and Key Accounts, merchandising for Eastern Europe, and apparel for D/A/CH, where Krempl consistently achieved profitable growth and enhanced cross-functional alignment. Prior professional experiences include roles at Voelkl Tennis, Siemens Healthineers, Rolls-Royce Motor Cars, adidas Group, and various internships, underscoring a strong foundation in product management, marketing, and strategic planning. Krempl holds a Diplom Betriebswirt (FH) in Business Administration from Georg-Simon-Ohm-Hochschule Nürnberg and an Industrial Clerk degree from IHK.