Serene Farah

Serene Farah currently serves as the Vice President of Growth at Pure Harvest Smart Farms since April 2024. Prior to this role, Serene held the position of VP, Growth & Digital Strategy at noon from November 2019 to March 2022. Serene's earlier experience includes a managerial role at Boston Consulting Group (BCG) from April 2016 to October 2019, and a tenure at Monitor Deloitte (formerly Monitor Group) as a Senior Consultant and Consultant from January 2012 to March 2016. Serene holds a Master of Science in Advanced Chemical Engineering & Biotechnology from Imperial College London and a Bachelor of Engineering with Honours in Chemical Engineering from the University of Nottingham.