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Madeline Parra

Madeline Parra is the CEO & Co-Founder of Purple Dot - The Waitlist Company since September 2019. Prior to this, they worked as an Advisor at Fraiser starting in February 2021. From March 2019 to January 2021, Madeline held the role of EIR at Entrepreneur First. Before that, they worked at Skyscanner as the Head of Product, Hotels from April 2018 to June 2019 and as a Product Director from October 2017 to March 2018. Madeline also has experience as the CEO and Co-Founder of Twizoo, which was acquired by Skyscanner. Madeline worked at Twizoo from May 2013 to October 2017. Earlier in their career, they worked at GSK as the Head of Digital Strategy, ViiV Healthcare (HIV Therapy Area) from August 2012 to March 2014, and as an IT Demand Analyst and Product Manager from July 2010 to July 2012. Madeline started their career as a Math Teacher at Teach For America from June 2009 to June 2010.

Madeline Parra attended Davidson College from 2005 to 2009, where they pursued a Bachelor of Science degree in Mathematics.

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Purple Dot - The Waitlist Company.

Purple Dot is the pre-sell waitlist platform that takes the headache out of pre-orders and out-of-stock management – so that eCommerce can always be selling. Whether your PO is delayed, you’re waiting on a restock, or you want to convert hyped demand sooner, we help brands easily sell before stock is in the warehouse. And when brands can sell earlier, they sell more, they meet sales targets sooner, and get size curve data before product has even landed (or has even been made!) When it comes to pre-orders, we’ve thought through everything to create a great experience for both your customers and your internal teams. Purple Dot integrates directly with your existing eComm systems — and powers a high-converting pre-order UX for your customers that holds these orders outside your downstream systems until stock arrives, eliminating warehouse meltdowns. What could your brand do if you could sell earlier? Join our growing list of modern eCommerce partners who’ve achieved up to 97% sell-through before product has landed in the warehouse. Get in touch. We're hiring! bit.ly/joinpurple


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11-50

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