Purple
Michael Foreman has extensive experience in web analytics and eCommerce management. Currently serving as Senior Manager of Web Analytics at Purple since July 2020, Michael previously held positions as Manager of Web Analytics and Data Ops at Purple. Prior to this role, Michael was the Website Optimization Manager at MasterControl from March 2017 to July 2020, focusing on analytics and conversion rate optimization for B2B websites. Earlier in the career, Michael was the Director of eCommerce at eReplacementParts.com, overseeing various teams including marketing and web development. Michael also gained experience as OMS at Novell and served as General Manager at EBC Computers.
Purple
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Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. They design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more.