Francesca Pessina

Francesca Pessina is a seasoned marketing professional currently serving as Marketing Activation Manager at VELUX and Vice President of Marketing and Communication at PWN Copenhagen. With extensive experience in global marketing management, Francesca previously held roles at Aleph Group, Inc., where responsibilities included promoting the Aleph brand and collaborating with major digital media platforms. At Siteimprove, Francesca managed marketing strategies for Southern Europe and Italy, achieving significant lead generation targets. Additional experiences include consultancy positions focused on sustainable branding and communication, where Francesca contributed to projects in diverse sectors, including digital inclusivity and sustainable food industry development. Francesca holds a Master of Arts in Business/Corporate Communication from Aarhus BSS - Aarhus University and a Bachelor of Science in Communication Studies from USI Università della Svizzera italiana.